In Africa, especially in the West African region, motorcycles have become an important means of transportation. Shineray Group, with its profound technical accumulation and brand influence in the field of motorcycles, is accelerating its layout in the African market.
The 2024 CHINA COMMODITIES EXPO-NIGERIA was held in Lagos, Nigeria, from November 5th to 9th. The exhibition was supported by the Federal Government of Nigeria and the Lagos State Government. It is an important way for Chinese companies to explore the African market and a good platform for China-Africa economic and trade cooperation and exchange.
At this exhibition, as the only motorcycle exhibitor, Shineray Motorcycle made a high-profile appearance with the SHINERAY and SWM dual brands, officially opening the prelude to Shineray Motorcycle' strategic layout in the West African market. During the exhibition, Shineray Motorcycle received high attention and emphasis from local media and the Chongqing government.
Chongqing commerce officials visited the Shineray booth for guidance Local media interviewed Shineray
Local enterprises also showed a strong interest in Shineray Motorcycle, receiving dozens of local companies on the first day of the exhibition.
The grand event of the Nigerian exhibition has broadened the road for Shineray Motorcycle' further development in West Africa. However, the beginning of the West African market requires a shift in focus to Togo. This West African country is also rapidly expanding its motorcycle market. The acceleration of urbanization and the increasing demand for convenient transportation have made motorcycles an important means of transportation in Togo. At the end of last year, Shineray Motorcycle cooperated deeply with local customer, reaching an agreement to start with motorcycles and then connect Shineray's automobile and agricultural machinery sales system. Starting from a point and radiating to the West African region, the strategic goal of opening up the West African market was achieved.
The Togo customer have built a Shineray brand store and office building, covering an area of 1,200 square meters, with a total of 5 floors.
Shineray's store and office building's first phase is complete
During the customer's opening period, a hundred Shineray motorcycles were organized for a city parade, with POP star and three national TV stations, and several media reporters present.
New Shineray store on key road to Pass New Jersey and Burkina Faso Sales promotion
In addition, our company, in conjunction with customers, strongly promotes the high-end SWM brand models, breaking the inherent impression that Africa can only have low-end models.
SWM in Africa
From the end of last year to the present, the West African market has completed orders exceeding one million US dollars. With the advancement of new offices, new factories, new stores, and new activities, the customer's local production and sales integration capability has been gradually established. Shineray will take the Togo market as the starting point, radiate to other West African countries, and gradually achieve the first strategic goal of annual motorcycle sales of 10,000 units and a total order amount of 3.5 million US dollars.
From the beginning of the Togo market to the appearance at the Nigerian exhibition, it not only shows the deepening of Shineray's globalization strategy but also injects new momentum into the development of the African motorcycle market. With the further expansion of Shineray Motorcycle in the African market, we have reason to believe that the SHINERAY and SWM brands will play an increasingly important role in the African motorcycle market.
Photos and Text / Frank
