In October, on the banks of the Pearl River in Guangzhou, the 138th China Import and Export Fair (Canton Fair) opened as scheduled. As an important window for Chinese manufacturing, this session of the Canton Fair has gathered the world's top enterprises and cutting-edge products, presenting a vibrant and innovative economic and trade picture. At this world-renowned event, the three brands of Shineray Motors, namely "Shineray", "SWM" and "Binsen", made their debut on the same stage for the first time, achieving a historic breakthrough. They not only showcased the strategic achievements of the "fuel + new energy" dual-track parallel strategy, but also presented a powerful lineup featuring four new products and six core engines.It declares to global merchants its ambition to launch a new round of strategic renewal in the riding field.
The three brands join forces to drive synergy, with multi-dimensional layout leading the future of the industry
With nearly 30 years of profound accumulation, Shineray Motors has forged its unique core competitiveness, which lies in "international brand synergy, full-category R&D and manufacturing capabilities, 30 years of production experience, and motorcycle culture genes". The joint participation of its three brands this time is a concentrated manifestation of this advantage：
[Shineray],bearing the solid foundation of Made in China and the profound accumulation of riding culture, it has become a synonym for reliability and sentiment；
「SWM」，originating from Italy, inherits European design aesthetics and racing genes, standing for performance and elegance；
「Binsen」, looking to the future, focuses on new energy and intelligent technology, interpreting the infinite possibilities of green riding。
The three brands accurately cover different user groups and market segments, demonstrating Shineray Motors' full-chain rapid response and iteration capabilities from design and R&D to mass production. We provide global users with full-scenario solutions—from daily commuting to professional racing, and from classic fuel-powered models to smart electric vehicles.
Four New Models Make Global Debut, Defining New Riding Experiences in Niche Markets
Undoubtedly, the highlight of this exhibition lies in the four all-new models meticulously crafted for four major niche markets. With their distinct positioning and outstanding product strength, they have aroused strong interest and widespread praise from international merchants.
Hardcore Off-Road: Specifically built for the new generation of riders who eager to tackle off-road adventures. Powered by a 250cc single-cylinder air-oil cooled engine, it delivers a stable 17.8kW of power and 23N·m of strong torque. Paired with professional hardcore off-road tuning, it endows the vehicle with excellent adaptability to unpaved roads. More than just a means of transportation, it is a reliable exploration companion that accompanies users to calmly take on various off-road challenges and safely reach every destination they desire.
"Scooter" Individual Wild Luxury Pedal: Addressing the pain points of ordinary scooter riding, it delivers agile and smooth travel experience with 7kW high-efficiency power and 11N·m smooth torque output. Its exterior design integrates rugged and individual aesthetics, elevating daily commuting from monotony to a fashionable and pleasant lifestyle enjoyment, perfectly interpreting the brisk urban travel lifestyle.
「All-Round Street Companion」Friendly street bike：Built on a mature and reliable 200cc air-cooled platform, it is Shineray's in-depth interpretation of "pragmatism". With abundant power of 10.6kW and torque output of 15.5N·m, it achieves a perfect balance between performance and fuel economy. Its agile handling and sharp styling make it the most reliable companion for users—whether as a daily commuter or for cruising the streets at night.
「Track Initiator」Entry-Level Sportbike: Designed to lower the threshold for track fun. Equipped with a 250cc engine delivering 17.8kW of power, it features a meticulously optimized frame structure and ergonomic design that effectively reduces handling difficulty. It allows beginners entering the sport riding field to easily feel the pure passion and driving pleasure from the track in a safe and confident ride, igniting the speed dream in their hearts.
Twin Flagship Powerhouses V1200 & SR525 Shine at the Canton Fair
On Shineray's booth, its V1200 and SR525 models made their debut alongside the two flagship power platforms. With outstanding performance, forward-looking technology and reliable quality, they demonstrated the new height of China's motorcycle power to the global market, becoming a highly watched highlight at the exhibition.
V1200 Engine: American Soul, Tech-Powered Torque Giant
Its long-stroke design with a bore of 88.9mm × stroke of 96.8mm is the source of its massive torque. The peak torque of 95.0N·m can be fully unleashed at 3500rpm, meaning it possesses nearly brute-like traction during startup and low-speed acceleration. The maximum power of 51.0kW ensures it still has ample power reserve when cruising at high speeds. Compared with American-style power units, Shineray's V1200 is in no way inferior in torque output, and its peak torque kicks in earlier. This means that during urban commuting and mountain road cornering, drivers don't need to downshift frequently to get strong power response, resulting in a more relaxed driving experience.
Shineray SR525 Power: All-Round Twin-Cylinder Model Exceeding Its Class
As a star product in the field of asynchronous twin-cylinder water-cooled engines, the Shineray SR525 engine is designed to provide a powerful and sophisticated "heart" for modern street bikes, touring bikes and ADV models. Its square-bore design (bore × stroke: 68mm × 68mm) balances torque response at medium and low speeds with power output at high speeds. With a maximum net power of 39.5kW and a maximum torque of 50.5N·m, it leads the pack in power output among competitors in the same class. Compared with peers, the 525 engine innovatively adopts imported roller bearing rocker arms and a dual-tooth structure with balanced gear transmission. This not only effectively reduces friction loss, but also controls the engine's operating noise and mechanical noise to an all-new level, delivering a higher-grade quiet riding experience.
Global Merchants Gather, Pragmatism and Craftsmanship Win International Recognition
During the exhibition, Shineray Motors' booth was thronged with visitors, attracting distributors and professional media from all over the world, including Europe, Southeast Asia, South America and the Middle East. The merchants not only carefully observed the product parameters, but also took test rides in person to deeply experience the vehicle's craftsmanship, texture and detail handling. Many international partners held multiple rounds of in-depth negotiations with the Shineray team and reached a series of preliminary cooperation intentions on site. This recognition from the global market is the best reward for Shineray Motors' commitment to deepening niche markets and focusing on meeting users' real needs.
For the 2025 Autumn Canton Fair
The 138th China Import and Export Fair (Canton Fair) was held at the Guangzhou Pazhou Complex from October 15 to November 4, 2025. With an exhibition area of 1.55 million square meters, over 32,000 participating enterprises and a total of 74,600 booths, this session achieved a record-breaking scale. As China’s comprehensive international trade event with the longest history, largest scale, most complete range of commodities and the most visiting merchants, the 138th Canton Fair focused on "high-quality development" and "digital empowerment". It set up multiple cutting-edge thematic exhibition areas including intelligent manufacturing, new energy and industrial automation, providing a high-end platform for global enterprises to display innovative achievements, connect with international demand and deepen economic and trade cooperation. Shineray Motors' grand participation and the joint debut of its three brands undoubtedly became a highlight in the fields of intelligent manufacturing and mobility at this Canton Fair, demonstrating to the world the firm steps of Made in China towards high-endization, intelligence and branding.
In the future, Shineray Motors will continue to uphold the craftsmanship spirit honed over nearly 30 years and forge ahead steadily in the vast field of "two-wheeled vehicles". Through the coordinated development and continuous innovation of its three brands, it will bring more intimate, reliable and fun-to-drive products to global consumers, making every ride a trustworthy and memorable experience, and co-exploring the infinite possibilities of future mobility with users around the world.
